Krista Seiden posted a great article on testing, optimization and how it relates to company culture over at online-behavior.com: Building a Culture of Optimization is a very important topic and something our industry as a whole is still in the process of nailing down – most organizations I see haven’t yet reach maturity here. I’ve …
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Adometry by Google is the attribution focused business in their analytics offering and they provide great insight and tools to implement cross channel marketing attribution. Not all businesses are in the place to be able to take advantage of data-driven attribution and most businesses are not in a place to allocate budget to a tool to …
Continue reading “Using Data-Driven Attribution Like a Top Marketer”
Google Analytics has finally enhanced their service to include calculated metrics! For users of the free Google Analytics service you can setup 5 calculations per view and 50 for the premium service. Calculated metrics allow you to perform basic calculations using various metrics in your reports. Typically you would export the data in a csv …
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